“Media Convergence Handbook"
Vol 1. (Journalism, Broadcasting, and Social Media Aspects of Convergence)
and Vol. 2 (Firms and User-Perspective)
Springer-Verlag, Germany, 2015/2016
Artur Lugmayr and Cinzia Dal Zotto (Eds.) 


Media Convergence happens on many levels and each of them implicates specific challenges and priorities. Within the scope of this book, we focus on end-to-end convergence on various levels: managerial, information systems, and end-consumers level. The book will especially shed light into the complexity of the topic and act as a reference book and educational resource in this field. The implementations of convergence strategies can only succeed when they take into account the expectations and aspirations of every actor with a stake in the enterprise, including content producers. Managers unanimously agree on the importance of human resources management within the implementation process. This consideration implies that convergence is more than an economic opportunity and needs to be understood as well as a focus of editorial strategy. Convergence is often discussed at a rhetorical and political level. But how does convergence actually happen, and does convergence lead to divergence? Media industry understands convergence in ways that differ from the perceptions of consumers, who are clearly diverging in the ways they consume media. Media managers are faced with the need to satisfy users’ expectations and also undertake convergence as an industrial strategy to achieve economies of scope & scale. Another challenge lies in the development of information systems in media industries that support convergence. Do these also lead to divergence? Does blurring the boundaries between the various distribution platforms let media diverge from the consumer’s point of view? This book will encourage an active discussion around this theme, taking multiple viewpoints into account: a content creator perspective (journalistic or artistic), an information system perspective, the consumer’s expectations, management and technological challenges, as well as market dynamics. In conclusion, can all the challenges of convergence be solved, or does convergence lead to further divergence.Image

Topics of Interest

Convergence Issues in the Media Industry and Media Organizations

o Media policy and regulatory challenges
o Cross-platform, cross-country, and converging media policies
o Convergence versus media market competition and concentration
o Media products demand and offer, consumers versus producers: diverging convergence?
o Convergence and managerial challenges in the media industries (TV, radio, news, publishing, music, online)
o Converging newsrooms, organizational and human resource development
o Convergence management and leadership
o Business models and strategies for converging media products and services
o Impact of social media on convergence processes
o Branding media in converging environments
o Marketing and advertising in converging environments
o Intellectual property rights and royalty management in convergence processes
o Quality and ethics in converging environments
o Management, leadership of projects and media organizations for convergence

Technological Convergence – Media Business Information Management & Information Systems

o Media business information management for convergence
o Media information system design enabling convergence
o Business intelligence in converging media environments
o Knowledge management systems in converging environments
o Workflow management, operational efficiency and new capturing technologies producing converging services
o Operational efficiency and cost reduction of converging technologies
o Cross-media offering, distribution channels and convergence
o Home platforms, mobility, multi-play and network convergence
o Systems for management reporting, analysis, and decision support in converging environments
o Standards to enable technical convergence
o Data warehousing in converging environments
o Integration of analogue and digital media productions
o Mobile convergence
o E2E systems and solutions in converging media environments
o Production processes for convergence
o Asset management and metadata enabling convergence
o E2E systems, infrastructures and solutions
o Collaborative media productions and convergence
o Integration of analogue and digital media production and distribution

Convergence Issues from a Consumer, HCI, Experience Perspective

o Quality of Experience (QoE)
o Customer service/relation management (CRM) and analytics
o Audience and consumer research within convergence processes
o Convergence versus personalized and individualized media products offerings
o Convergence and consumer loyalty aspects, consumer targeting, niche audiences, and new revenue streams
o Changing aesthetics of media in times of convergence
o Human centred and user friendly computing and interaction
o New  technologies for consumer studies and research
o User experience, user innovation and convergence
o User experience, user innovation and convergence
o Social impact
o Security and privacy in a converging environment
o Human computer interaction and experience design enabling convergence
o Understanding the audience, audience trends, and audience statistics in converging eco-systems
o and experience Tools, systems, theories, and techniques to understand, create and design interactivity

Convergence in Practice: Applications, Services, and Eco-Systems

o Converging service economy
o Convergence and sustainability
o Convergence project management
o Business information systems
o Convergence media industry projects (TV, movie, online, and print)
o Successful and unsuccessful case studies on media convergence
o End-to-end digital content
o Live events
o Etc.

We strongly welcome other topic suggestions dealing with convergence on a managerial,
information system, and consumer level beyond the topics suggested above.

Schedule & Deadlines

  • 1st December 2012
    Notification for intending to contribute with a book chapter to help us in the review process planning of the book (author team, preliminary title, and very brief abstract of max. 250 words)
  • 31st January 2013  We are still accepting submissions, please inform us when your chapter is ready ASAP 
    1st manuscript version (also authors who did not notify us to intend to contribute are invited to submit)
  • 1st March 2013  End of April 2013
    Review comments for 1st manuscript version and notification of acceptance
  • 8th September 2013:
    submission of the 2nd version of the book chapters
  • 30th September 2013:
    feedback from the editors if all criteria from above have been met (e.g. page count, correct template, review comments addressed, English language appropriate, etc.)
  • 15th October 2013:
    the total manuscripts will be given to Springer-Verlag - thereafter we can't accept any updates anymore (strict deadline!)

Manuscript Preparation (please read carefully)

  • Upload the following files as one .zip file to the submission system:
    • authors short bios (collected in one word file)
    • picture of each author
    • original manuscript in word, tex, or any other format
    • pdf format of the manuscript
  • Make sure that the following conditions are met for the final chapter:
    • the submissions need proper English language editing. Please ensure that your final submission is proof read and written in proper English language
    • Many submissions were not following the springer template
    • Many papers were lacking an appropriate structure. Each submission has to be structured according the following 'template':
      • Introduction and problem discussion
      • Literature state of the art/Literature Review
      • Methodology & Approach
      • ... other content of the paper ...
      • Viewpoint on Convergence (min. 1/2 page, or add to the Conclusions section)
      • Conclusions
  • please follow the manuscript formatting guidelines below, and only submit the original version (in Microsoft word) with the submission system
  • each final manuscript should be 15-20 pages long (depending on the number of submissions longer manuscripts will also be accepted)
  • Please prepare your manuscript according the following guidelines: http://www.springer.com/authors/book+authors?SGWID=0-154102-12-417900-0
  • Manuscript submission website: http://ambientmediaassociation.org/Submissions/2012ConvergenceBook/
  • Please also upload your short-bio and a picture of you

Guidlines to Submit to the Open Access Online Journal

If you opted as rejected or conditionally accepted book chapter to submit to our open access online journal, please follow the following steps carefully. The homepage of the online journal can be found on:

Follow the following steps:

  • Upload your current book chapter version on: http://www.ambientmediaassociation.org/Journal
  • You need to register as author - thus don't forget to tick the field 'register as author' on the registration page, otherwise you will not be able to upload your file
  • To get an overview how many people are interested in this opportunity, please register your submission by the 28th July 2013, by simply uploading your currently submitted file
  • Please carefully format your contribution according the following paper template: http://www.springer.com/authors/book+authors?SGWID=0-154102-12-417900-0
  • The final articles, that include all the reviewer comments are due on the 8th September 2013 (unfortunately we can't give extensions!)

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